RETAINED ADVISORY SUPPORT
Discreetly stress test your communications, strategic and operational plans (internal and external) for racial messaging which the majority of your Comms, PR, Brand and Marketing, IT and HR teams are likely to overlook.
It’s confidential (we never disclose which brands we are working with) and we take the hassle off your teams by giving them a central point of contact which they can even access outside of traditional working hours.
This can be company-wide which is a more cost-effective and cohesive way to support your teams.
One of the things we often say to our clients is you don’t have to try too hard to demonstrate you understand the need to be inclusive and representative.
Gone are the days when you can just put different ethnic faces on your marketing and brand campaigns and assume that ticks the box.
Society expects more, and your clients will too.
Bumble is a great example of using real people to tell real stories which is aligned with how they position their brand overall.