We can discreetly stress test your communications, strategic and operational plans for racial messaging which the majority of your Comms, PR, Brand, Marketing, IT and HR teams are likely to overlook.
We can also double and safety check, from a diversity perspective, any output from your external suppliers and agencies and provide 24/7 Crisis Management support.
One of the things we often say to our clients is you don’t have to try too hard to demonstrate you understand the need to be inclusive and representative.
Gone are the days when you can just put different ethnic faces on your marketing and brand campaigns and assume that ticks the box.
Society expects more, and your clients will too.
Bumble is a great example of using real people to tell real stories which is aligned with how they position their brand overall.